To take a quote directly from the website:
Connection is a crucial part of general health and well being to help in coping with issues such as stressful life events, mental health problems, relationship breakdowns and bereavement.As one who has suffered depression and lived with another who has suffered depression, this initiative is very important to me. Not all sufferers want to commit suicide but they certainly need to know someone cares - "get over it" and "it's all in your mind" doesn't help!
Staying connected and ensuring your colleagues, friends and loved ones do so as well is as simple as having regular, meaningful, conversations. So every day can be R U OK?Day.
Please take the time to ask someone you care about "R U OK?" today - things are not always as they seem!